A Life Advice Media Database + Marketing
Roles:
Research, UI Design, User Studies, Prototyping, Logo Design, Marketing, Copywriting
Project Duration: July 2023
Watch the Prototypes in Action!
App
Website
Marketing Ads
Tips 4 Life caters to a Millennial and Gen Z audience with conversational articles and videos giving life advice. So the marketing needed to reflect that.
Visuals:
The eggplant purple and yellow are used in stark contrast to create a minimalist ad campaign where basic life tips are presented with an accompanying icon. Since the logo is in a hand-written font, the tips needed to be in a legible sans-serif font.
Voice:
Sarcastic, conversational, like getting a text message from a friend.
Billboard Ad