Marketing Ads

Tips 4 Life caters to a Millennial and Gen Z audience with conversational articles and videos giving life advice. So the marketing needed to reflect that.

Visuals:
The eggplant purple and yellow are used in stark contrast to create a minimalist ad campaign where basic life tips are presented with an accompanying icon. Since the logo is in a hand-written font, the tips needed to be in a legible sans-serif font.

Voice:
Sarcastic, conversational, like getting a text message from a friend.

Billboard Ad